16 April 2013

Fairness is taken as beauty

Before starting to put something in context to this I would first like to tell you that these kind a statement come's under the topic like Paradoxical statement which leads on to the argument which has inconsistency between the commonsense , most paradoxical statement are known to be illogical/incorrect argument.

And to more of our concern this statement finds its true value just in India, though its deep seeded in our thought from long while that "all that glitters is not GOLD"

but people out here in our country are more onto the contrary side of the above statement.

Definition of beauty varies from person to person, what seems beautiful to one may seem ugly to the other and vice versa. It just based on principle of perception towards anything and thinking seeds engraved in the mind. An importance is given to fairly looking girl and it always is accompanied with biasness.

For centuries Indian women have been raised to believe that fairness is beauty, and this has given rise to a vast and ever-growing skin-whitening industry - which is now encouraging women to bleach far beyond their hands and face.

Dark complexion and fairness cream are twins, parallel to each other.

Though this fact is underscored when it comes for selection on bride and also for the cosmetic industry, isn’t true?

If you go through the matrimonial columns or matrimonial sites, the parameter for beauty or elegance is kept as “"Looking for a slim, homely and fair girl for our son" where the stress always use to be on the word “fair”. Today we have mass media tools but this has been practice since time invariably, even after so many changes in the social environment. People very easily reject the girl only for the reason not being fair white skinned even although if she meet up perfectly all the other qualifying standards set by them in the process of selection of bride. For example education, smart, well cultured, sometimes homely house wife or sometimes professional, etc. but if she lacks in this criteria then she can be subjected to quick rejection, here it reveals that fairness is so important to be perfect bride.

 A girl is being realized that she is not capable because she is not fair so she is not beautiful. This smashes her self confidence and curtails her love for herself which sooner or later diminishes. Nothing is left except to feel helpless with the wounds embossed in her mind.

The role of fairness cream has been significant, as the advertisements of fairness cream portrays the reflection of the society. The market is rampant with various fairness creams, with a promise to give cures and solutions to heal these wounds. The focus is always on getting fairer and fairer. This is projected as the perfect idea of beauty. Not only for marriage but to achieve success the fairness cream has been crucial this has been shown by many advertisements like for being air hostess, actor and commentator one just need to use these creams, the advertisement suggest to use this cream and it will unlock all the doors of success. However, success comes with hard work not on the skin colour.

Lipstick is used to make your lips redder, fairness cream is used to make you fairer - so what's the problem? I don't think any Youngster today thinks the British Raj/White man is superior to us Brown folk. That's all 1947 thinking!
The only reason I can offer for why people like fairness, is this: if you have two beautiful girls, one of them fair and the other dark, you see the fair girl's features more clearly. This is because her complexion reflects more light

Well, the dusky and the wheatish complexion had its own beauty. People need to understand that the skin whitening has nothing to relate with external factor as it is based on genetic factors and pigmentation of the skin, melanin the deciding factor of the skin color. Discrimination has degraded the image of Indian beauty.

But what is more important for a person is to be a good human being and beautiful from heart. It is the inner beauty which reflects the outer beauty and is eternal something precious to live with.

© 2013, copyright Sankalp Singh

1 comment:

  1. well said....i agree wid u as it happening vry much in 2days tym..spcly for status.


Thanks for finding time to write down what you felt.